Chuck Larsen, Blue Shield of California

Founded in 1939, Blue Shield of California is the state’s third-largest health plan. Today it has 3.2 million members and $7.5 billion in annual revenue, employing 4,300 people in more than 20 offices statewide.

Since 1998, Blue Shield has turned to M² for consulting expertise. Recent M² engagements have included product development and promotional campaigns for group medical products, and program implementation for the rollout of the Medicare Part D prescription drug plan. “M² has helped us launch new products successfully and market products that increase profitable membership growth,” says Chuck Larsen, director of product marketing for Blue Shield’s Large Group Business Unit.

Blue Shield depends on both the quality of the consultants and M²’s knowledge of its business. “The M² team assesses the specific needs of our project and gets just the right talent to us quickly,” he says. “Your consultants are best-in-class.”